TrueWeb™ = TrueLinks™ + TrueForms™
Today's Web-based business applications require more of hypertext than it was designed to deliver some five decades ago.
That's why we created TrueLinks and TrueForms, backward compatible versions of their ordinary counterparts designed specifically for business applications. Their chief initial purpose is to foil post-click fraud. Accomplishing this boils down to four things:
1. Approach it as a business problem that happens to involve security, rather than a security problem that happens to involve business.
2. Treat it once and at its root -- links and forms -- not as a string of unrelated use cases, like email campaigns, sponsored ads and organic search results.
3. Deal in hard and detailed facts, lest we defer completely to blacklists and other methods that by definition are inexact and out of date.
4. Convey those facts to people before they click, in a way that invites rather than demands or requires their attention.
TrueLinks and TrueForms are the only anti-fraud solution designed from the ground up to do all of these things.